How to Sell Audit-Ready Accessibility Conformance Statements for SaaS Vendors

 

A four-panel digital comic titled "How to Sell Audit-Ready Accessibility Conformance Statements for SaaS Vendors." Panel 1: A businessman in a suit says, "Many SaaS buyers require audit-ready accessibility statements." Panel 2: He types at a computer with a focused expression. Panel 3: He explains to two people, "Create a report based on WCAG testing and a VPAT template." Panel 4: He shakes hands with a client, with a large green checkmark above them indicating success.

How to Sell Audit-Ready Accessibility Conformance Statements for SaaS Vendors

Accessibility isn't just a compliance checkbox anymore—it's a business imperative.

For SaaS vendors aiming to serve public agencies, educational institutions, or enterprise clients, having an audit-ready Accessibility Conformance Report (ACR) or VPAT® can be a game-changer.

In this guide, we’ll walk through how to create and sell audit-ready accessibility statements that meet global standards, build trust, and open doors to high-value contracts.

๐Ÿ“Œ Table of Contents

Why Accessibility Conformance Is a Must for SaaS

Government buyers in the U.S. are legally required to procure accessible technology under Section 508 of the Rehabilitation Act.

That means if your SaaS solution doesn’t provide a Voluntary Product Accessibility Template (VPAT®), you’re automatically disqualified from bidding.

More importantly, customers now demand transparency about accessibility, especially in education, finance, and healthcare.

What Makes a Statement “Audit-Ready”?

An audit-ready conformance statement is one that can stand up to scrutiny from both legal and technical evaluators.

Here are the key components:

  • Based on WCAG 2.1 or 2.2 guidelines

  • Includes real testing data—not assumptions

  • Performed by certified accessibility experts

  • Structured using a VPAT® 2.x template (Section 508 + EN 301 549)

How to Create & Sell These Reports

First, partner with accessibility experts or get certified yourself.

Use trusted testing platforms like Deque’s axe DevTools or WAVE by WebAIM to evaluate the SaaS platform.

Generate a VPAT report using official templates provided by the ITI:

Then, market your service to SaaS vendors who target public contracts or enterprise clients with strict procurement policies.

Platforms like Clutch.co or Upwork can help you find leads.

Tools & Standards You Must Follow

Make sure your assessments align with:

  • WCAG 2.1 or 2.2 Success Criteria

  • Section 508 (U.S.)

  • EN 301 549 (EU)

Also, use a consistent format such as the VPAT 2.4 International Edition, which combines global requirements into one framework.

Don't just rely on automated testing—manual checks using screen readers like NVDA or VoiceOver are critical.

Examples & Resources

Here are real-world resources to help you craft, validate, and market your accessibility conformance offerings:

Accessibility is about inclusion—and helping SaaS vendors become compliant is not just a service, it's a mission.

By offering clear, audit-ready reports and showcasing your expertise, you can create a sustainable niche in the B2B compliance space.

Keywords: accessibility conformance, SaaS VPAT, WCAG 2.1 audit, accessibility audit service, Section 508 compliance



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